The fund for support and preservation of cultural initiatives “Sobranie” was established in 2011 by Magnezit Group in order to promote awareness in culture, art, education, social work and implement cultural and creative projects and innovations. As the scope and geography of the Fund’s activity expanded, there arose the need for the website which would be an effective popularization tool to attract the attention of sponsors, partners and general public. The target was to create a unique centralized platform to publicize the Funds’ activity and play the role of an educational portal of social and cultural nature intended for the wide audience.

Visual and ideological structure of the website has been developed with a view to maximum description of the Fund’s activity and quick search for information. A vivid embodiment of the site concept is the home page in the form of kaleidoscope comprised of the brightest topical events and projects. Main sections are arranged on a digest basis, which enables the users to see the general picture first and then go deeper into any detail. Well-elaborated system of headings and cross-references provides easy orientation in context based on various parameters and transition to other data without the loss of context. The same principle is maintained at the level of color differentiation. Besides, the link to external Internet-resources makes the Fund an explorer which guides its visitors to the “great art”. In this way each user of Sobranie website can get a comprehensive idea of the Fund’s activity and enrich their cultural background.

The Internet-portal developed for Sobranie Fund has become an effective tool to describe its activity and expand the audience. The design and contensive structure show the scale and high social importance of the Fund along with its awareness-building function. But the main target achieved in course of project implementation is the balance between the solution of practical and image tasks, which promotes the Fund’s popularity and develops its reputation both in Russian and international social and cultural community.